Format comparison

WebP vs GIF

How do WebP and GIFcompare? Here's everything you need to know to choose the right format — and how to convert between them.

Web Picture Format

WebP is a modern image format developed by Google that provides superior compression for images on the web. It supports both lossy and lossless compression, transparency, and animation — all in one format.

Graphics Interchange Format

GIF is a widely recognized format best known for animated images and short loops. While limited to 256 colors, GIF's animation support and universal compatibility make it a staple of web culture.

SpecificationWebPGIF
Full nameWeb Picture FormatGraphics Interchange Format
Extension.webp.gif
MIME typeimage/webpimage/gif
CategoryImageImage
DeveloperGoogleCompuServe
Year introduced20101987
CompressionLossyLossy

WebP advantages

  • 25-35% smaller than JPG at equivalent quality
  • Supports transparency like PNG
  • Supports animation like GIF
  • Both lossy and lossless modes available

WebP limitations

  • Not supported by some older browsers
  • Limited support in desktop editing software
  • Less universal than JPG or PNG
  • Maximum dimension of 16383x16383 pixels

GIF advantages

  • Animation support — multiple frames in one file
  • Universal browser and platform support
  • Small file sizes for simple graphics
  • Supports basic transparency

GIF limitations

  • Limited to 256 colors per frame
  • Poor quality for photographs
  • Large file sizes for animations compared to video
  • Binary transparency only (no partial transparency)

Which should you use?

Both WebP and GIF have their strengths. WebP excels at website optimization and performance, while GIF is better for animated images and memes.

Best uses for WebP

Website optimization and performance
Progressive web apps
Image-heavy web applications
Replacing both JPG and PNG on modern sites

Best uses for GIF

Animated images and memes
Simple web animations and UI feedback
Low-color graphics and icons
Short looping clips

Convert between WebP and GIF

Need to switch formats? Convert for free with SquishConvert.