Format comparison

JPG vs ICO

How do JPG and ICOcompare? Here's everything you need to know to choose the right format — and how to convert between them.

Joint Photographic Experts Group

JPG (also known as JPEG) is the most widely used image format for photographs and complex images. It uses lossy compression to significantly reduce file size while maintaining acceptable visual quality.

Icon File Format

ICO is the icon file format used by Windows for application icons and website favicons. It can contain multiple image sizes and color depths in a single file.

SpecificationJPGICO
Full nameJoint Photographic Experts GroupIcon File Format
Extension.jpg.ico
MIME typeimage/jpegimage/x-icon
CategoryImageImage
DeveloperJoint Photographic Experts GroupMicrosoft
Year introduced19921985
CompressionLossyLossless

JPG advantages

  • Very small file sizes for photographs
  • Universally supported everywhere
  • Adjustable compression quality
  • Ideal for web and email sharing

JPG limitations

  • Lossy compression — quality degrades with each save
  • No transparency support
  • Not suitable for text or sharp-edge graphics
  • Artifacts visible at high compression

ICO advantages

  • Multiple sizes in one file
  • Standard for Windows icons and favicons
  • Widely supported by all browsers
  • Small file sizes

ICO limitations

  • Limited to small image dimensions
  • Primarily Windows-focused format
  • Being replaced by PNG favicons in modern web
  • Complex internal structure for a simple purpose

Which should you use?

Both JPG and ICO have their strengths. JPG excels at photography and photo sharing, while ICO is better for website favicons.

Best uses for JPG

Photography and photo sharing
Website hero images and backgrounds
Email attachments
Social media uploads

Best uses for ICO

Website favicons
Windows application icons
Desktop shortcuts
Taskbar and system tray icons

Convert between JPG and ICO

Need to switch formats? Convert for free with SquishConvert.