Format comparison

WebP vs AVIF

How do WebP and AVIFcompare? Here's everything you need to know to choose the right format — and how to convert between them.

Web Picture Format

WebP is a modern image format developed by Google that provides superior compression for images on the web. It supports both lossy and lossless compression, transparency, and animation — all in one format.

AV1 Image File Format

AVIF is a next-generation image format based on the AV1 video codec. It offers the best compression ratios available today — significantly better than WebP and JPG — while being royalty-free and open source.

SpecificationWebPAVIF
Full nameWeb Picture FormatAV1 Image File Format
Extension.webp.avif
MIME typeimage/webpimage/avif
CategoryImageImage
DeveloperGoogleAlliance for Open Media
Year introduced20102019
CompressionLossyLossy

WebP advantages

  • 25-35% smaller than JPG at equivalent quality
  • Supports transparency like PNG
  • Supports animation like GIF
  • Both lossy and lossless modes available

WebP limitations

  • Not supported by some older browsers
  • Limited support in desktop editing software
  • Less universal than JPG or PNG
  • Maximum dimension of 16383x16383 pixels

AVIF advantages

  • Best-in-class compression efficiency
  • Royalty-free and open source
  • Supports HDR, wide color gamut, and transparency
  • Both lossy and lossless modes

AVIF limitations

  • Slow encoding speed
  • Growing but incomplete browser support
  • Limited editing software support
  • Relatively new format

Which should you use?

Both WebP and AVIF have their strengths. WebP excels at website optimization and performance, while AVIF is better for cutting-edge web performance optimization.

Best uses for WebP

Website optimization and performance
Progressive web apps
Image-heavy web applications
Replacing both JPG and PNG on modern sites

Best uses for AVIF

Cutting-edge web performance optimization
HDR image delivery
Next-gen progressive web apps
Replacing WebP for maximum compression

Convert between WebP and AVIF

Need to switch formats? Convert for free with SquishConvert.