Format comparison

WebP vs HEIC

How do WebP and HEICcompare? Here's everything you need to know to choose the right format — and how to convert between them.

Web Picture Format

WebP is a modern image format developed by Google that provides superior compression for images on the web. It supports both lossy and lossless compression, transparency, and animation — all in one format.

High Efficiency Image Container

HEIC is Apple's preferred image format, used by iPhones and iPads since iOS 11. It delivers significantly better compression than JPG while maintaining higher quality, but compatibility remains limited outside the Apple ecosystem.

SpecificationWebPHEIC
Full nameWeb Picture FormatHigh Efficiency Image Container
Extension.webp.heic
MIME typeimage/webpimage/heic
CategoryImageImage
DeveloperGoogleMPEG (Moving Picture Experts Group)
Year introduced20102015
CompressionLossyLossy

WebP advantages

  • 25-35% smaller than JPG at equivalent quality
  • Supports transparency like PNG
  • Supports animation like GIF
  • Both lossy and lossless modes available

WebP limitations

  • Not supported by some older browsers
  • Limited support in desktop editing software
  • Less universal than JPG or PNG
  • Maximum dimension of 16383x16383 pixels

HEIC advantages

  • 50% smaller than JPG at equivalent quality
  • Supports transparency and depth maps
  • Live Photos and image sequences
  • 16-bit color depth

HEIC limitations

  • Limited compatibility outside Apple devices
  • Not natively supported by most web browsers
  • Requires special decoders on Windows/Android
  • Patent-encumbered format

Which should you use?

Both WebP and HEIC have their strengths. WebP excels at website optimization and performance, while HEIC is better for iphone and ipad photography.

Best uses for WebP

Website optimization and performance
Progressive web apps
Image-heavy web applications
Replacing both JPG and PNG on modern sites

Best uses for HEIC

iPhone and iPad photography
Apple ecosystem image storage
Space-efficient photo libraries
Portrait mode and depth photography

Convert between WebP and HEIC

Need to switch formats? Convert for free with SquishConvert.